Creative Director/Copywriter
smirnoff colourful sg.png

Smirnoff

This campaign was made for Smirnoff Canada right in time for Canadian Thanksgiving this October. Canada is a country that's defined by its inclusion and its welcoming nature to newcomers (I can attest to this having lived there from 2009-11). In these times, Canada truly is a beacon for the world and their multicultural ethos fits in with the Smirnoff brand strategy quite perfectly. I'm really proud of this work and grateful to the team at 72andSunny to have me in to work on this.

 

Smirnoff

This campaign was made for Smirnoff Canada right in time for Canadian Thanksgiving in 2017. Canada is a country that's defined by its inclusion and its welcoming nature to newcomers (I can attest to this having lived there from 2009-11). In these times, Canada truly is a beacon for the world and their multicultural ethos fits in with the Smirnoff brand strategy of 'We're Open'. I'm really proud of this work and grateful to the team at 72andSunny to have me in to work on this.

 
 

Role: Writer Agency: 72andSunny/New York