Creative Director/Copywriter
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Wheat Thins

This campaign helped Wheat Thins re-market their crackers as more than a snack that was served at parties and needed a topping. Using some kitchsy celebrities is slightly surreal settings, we showed how Wheat Thins are a cracker that can be enjoyed in any situation. Even when surrounded by gerbils. Following are 2 tv spots and 2 webfilms.

 

Wheat Thins

This campaign helped Wheat Thins re-position their crackers as more than a snack that was served at parties to something that could be enjoyed anywhere at anytime. Using some kitchsy celebrities is slightly surreal settings, we showed how Wheat Thins are a cracker that can be enjoyed in any situation. Even when surrounded by gerbils. Following are 2 tv spots and 2 webfilms.

 
 

Role: ACD/Writer Agency: TBWA/Chiat/Day/New York