Creative Director/Copywriter
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HP Reinvent Obsession Lab

 

HP Reinvent Obsession Lab

The HP Reinvent Obsession Lab keeps track of what the world is obsessed with in real time and also scrubs your social media profiles (FB, IG and Twitter) to see what you are truly, deeply into. Using IBM Watson, it analyzes photos and text you post on social media to find patterns. The result is an obsession profile that matches similar users of HP products to show which might be the right fit for you.

 
 
 
 
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 Role: CD/Writer  Agency: Fred & Farid/New York

Role: CD/Writer  Agency: Fred & Farid/New York