Game of War
This was the first major integrated ad campaign for a mobile game. I'm quite proud of this campaign even though I personally have some slight regrets on how the creative turned on. This project took a year and started with me working with a close friend with a small start-up that had the #83 game in the iOS app store. It ended with the company, Machine Zone, that created it, being valued at over $3 billion dollars, moving into Facebook's old offices in Menlo Park and having the #1 game in the app store for over a year.