AT&T Dropped Calls
Before this campaign, Verizon was largely considered to have the best cellular network emphasized by their "Can you hear me now?' campaign. We struck back in a very real, human way by highlighting the 'traumas' that occur when your network drops your call. AT&T/Cingular, for the first time ever, became the #1 cellular company after this campaign ran. I hope you enjoy these and don't reflect too much on how all human relationships are hanging on by just the thinnest of threads.