Creative Director/Copywriter
honda car.png

Honda

 

Honda

For years, the Honda Accord was the best selling car in the world. Most people when asked what they thought of the Accord replied with 'reliable' or something similar. By 2016, however, most cars had caught up to the Accord in reliability. Honda knew they had to shift slightly. For the 2016 relaunch, Honda redesigned the car to give it a sleeker look and upgraded it to stand-out compared to its mid-level sedan brethren. Our launch spot, showed how we can and should dream of more than just competence and reliability when it comes to cars.

 
 

Role: Writer Agency: RPA/Los Angeles